Tuesday, December 14, 2010

Final Project
















We wanted to make a semester encompassing visual that demonstrated the
majority of topics we learned about this semester, such that it could
be understood by someone who did not take the class. We created a
persona of a typical Roger Williams student entering the
Communications major. Our choice of visual was a flow chart because of
its easy read and it was the easiest way to show the majority of
information without having a convoluted graphic. We used different
colors matching with the different shapes within the chart so that
questions, terminators and actions were easily distinguished.
The chart started with the choice of graphic, moving on to the
decisions of color, shape and size, finally ending with the breakdown
of Schriver’s Model. The front side of our visual represents the
thoughts of our persona, Axel. When creating our flow chart we broke
up the sections between us to gain a greater insight on what we were
graphing. Shean dealt with determining the graphical visualization,
Marybeth covered colors, shapes and sizes, and Brittany mapped out
Schriver’s Model. We decided on these three subjects because they were
key in our own processes in making our other visualizations throughout
the semester. As opposed to trying to market a broad audience, we
decided to make our target audience more succinct by creating the
persona, Axel. The front side of the flow chart represents the
thoughts of our persona in the form of a mind map. This was in the
hopes of giving our classmates an exact idea of who we are targeting
in our graphic. We all felt that the flow chart was the best way to
get the information across concisely. We also agreed on the mind map
because it was a great contrast to the rigid structure of the flow
chart.
I enjoyed working on this project, although I enjoyed it alot more once we had decided on the type of visual we'd be using. I took the choosing the graphic part of the flowchart, and subsequently made five questions that I thought would point the user to the correct visual for the data they were trying to portray. We met several times to discuss different ideas we had for how to go about making a semester encompassing visual, and at one of our later meetings MB had the great idea to put a mind map of our audience persona on the front of our graphic, which I think really helped to enhance the project as a whole.

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